Todd Hugo

SEM/Paid Search Director

My role at the Treehouse

I have been working in the Basement Systems web department since February 2008 when the internet marketing department didn't have a Treehouse and our team consisted of a small group of about 6 people. In such a short time we are now a team of 18 online marketing experts that all will be helpful in our future growth and be leveraged by our dealer network to grow their business.

My primary role in the internet department is to generate leads for our dealers online. I manage all aspects of strategic planning and implementation of paid search campaigns including creative and optimization.

Some of these responsiblities include:

Oversee all paid search accounts for Hybrid, Supercharge & National
Setup and implementation of campaigns across Google, Yahoo & Bing.com
Generate Local Search Listings on Yahoo Local, Superpages, etc..
Facilitate and manage forecasting & budgeting of paid search leads
A/B testing ad copy & landing pages to improve campaign conversions
Creation, execution & optimization of text ad copy for quality score
Monitor results of campaigns to help optimize dealers lead volume
Manage the relationship with the search engine vendors for accounts
Generate a database of keyword lists & ad copy based on conversions

I work closely with Account Mangers to ensure an integrated approach for both Paid and Organic Search. Along with generating leads organically on third party lead generation websites. I am also always on the look out for new lead generation sources online to grow the number of leads we generate for our Supercharge & Hybrid dealers. If you are a dealer and feel you are missing a opportunity online please let me know.

Certifications

Search Engine Marketing Bootcamp

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