Richard Fencil

Internet/Web Director
Contact: 1-800-640-1500 Ext:9319

My role at the Treehouse

I started at Basement Systems in June 2003 and have been lucky enough to be with the company during years of tremendous growth. We went from 95 dealers to 325 in the time period and have added new businesses to the team: Total Basement Finishing, Inc., Foundation Supportworks, Inc., and Dr. Energy Saver, LLC.

As the Internet Marketing Director for Basement Systems, Inc., I oversee a great department of very talented people – as you'll see in their profiles. We are quite possibly the best Web marketing agency in Connecticut, one of the best in-house agencies, and definitely a top-tier agency in the country.

We build and market Web sites for the companies: Basement Systems, Inc.; Total Basement Finishing, Inc.; CleanSpace, Foundation Supportworks, Inc.; Dr. Energy Saver LLC; and Relia-Serve Corporation. We also offer our Web services to our dealerships - to which we currently market more than 180 sites.

I have 14 years experience in the Web industry from site building to direction of strategies and marketing. I have presented on various subjects, including Web analytics, email marketing, Web site promotion, usability, local search, and SEO.

I have trained with Bruce Clay for SEO, Bryan Eisenberg for Web site conversion, and Jill Whalen of High Rankings has trained our team in-house at Basement Systems. I have also attended numerous search and Web industry conferences, including SES, SMX, and Web 2.0.

You can read my blog about online lead generation at RichardFencil.com. You can also read an interview I did about lead generation with MarketingSherpa (but you'll have to be a member), and about our email marketing award.

My expertise includes SEO, local search, lead generation, and developing plans to increase online market share.

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