Richard F

Internet Marketing Director

My role at the Treehouse

I started at Basement Systems in June 2003 and have been lucky enough to be with the company during years of tremendous growth. We went from 95 dealers to 325 during this time period and have added new businesses to the team: Total Basement Finishing, Inc., Foundation Supportworks, Inc., National Radon Defense, and Dr. Energy Saver, LLC.

As the Internet Marketing Director for Basement Systems, Inc., I oversee a great department of very talented people – as you'll see in their profiles.

I have 16 years experience in the Web industry from site building to direction of strategies and marketing. I have presented on various subjects, including Web analytics, Web site promotion, usability, local search, and SEO.

I have trained with Bruce Clay for SEO, Bryan Eisenberg for Web site conversion, and Jill Whalen of High Rankings has trained our team in-house at Basement Systems. I have also attended numerous search and Web industry conferences, including SES, SMX, and Web 2.0. Basement Systems is a proud member of SEMNE.

You can read an interview about lead generation with MarketingSherpa, and about our email marketing award.

My expertise includes SEO, local search, lead generation, and developing plans to increase online market share.

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