Is Social Media Marketing the right thing for you?
It is interesting to see all the mixed reactions you get when you start talking about Social Media Marketing, and introduce yourself as someone who works with it.
You get the “yeah right, you are just someone who gets paid to goof around the Internet” look, the humiliating “oh, not another one of those geeks” eye roll, and, on a rare occasion, even an enthusiastic “that is totally awesome!” glance. (Yeah I got one of those teaching a Junior Achievement class and it felt pretty good).
The Social Media “in-crowd” however, tends to frown upon us marketers. They say Social Media Marketing is ruining it for them just as email marketing ruined email for everyone.
You can’t really blame them for thinking like that. Just like happens with email, there is a lot of Social Media marketing abuse out there. The obnoxious self-promoters, spammers and the like ruin it for us all. But I would hardly qualify spam as marketing.
I have a 25 years marketing background (oh my… I just gave everyone a hint on how old I am) and back in the day we were taught to seek, understand, target and please our audiences, not annoy the heck out of everyone in the hopes of hooking an unsuspecting vict… I mean, customer.
So here’s my take on this. Social Media marketing did not ruin Social Media. Spammers did.
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