via sallyhogshead.com This is a great quiz based on Sally Hogshead’s work. Sally wrote a book about Fascination and its Seven Triggers. I am really suspicious of the vast majority of these types of assessments, but this one actually gave me great professional insights. Posted via web from cyfree’s posterous
We can’t all be Apple or Cirque du Soleil or Basement Systems Inc. But we can damn well die trying. via tompeters.com I began my career working as evangelist for an Apple dealer, and now I work for Basement Systems. Things like that make my day. And no, I have no intention of joining the [...]
Can you apply the spirit of social media to other marketing channels? At this year’s SMX East, after my presentation on Landing Page Usefulness—emphasizing a “usefulness” mission over “usability” tactics—it struck me: great landing pages can bring many of the ideals of social media to paid search marketing campaigns. Here are five principles of social [...]
via youtube.com Remember these people when making your Internet Marketing decisions. Understand that they are not supposed to know the “lingo”. It is up to you to market it well, promote it clearly, educate your customer accordingly. No matter how much money you made, or how successful you are. This is the new media age. [...]
via newmediahaven.eventbrite.com Excellent networking opportunity. Get to know and exchange ideas with area professionals and enthusiasts. Posted via web from cyfree’s posterous
via community.livejournal.com Posted via web from cyfree’s posterous
I have this conversation quite often: Small businesses asking me if they should open Social Media profiles in their names or the company’s. Here’s my take on this: in most cases, people buy from people. Social Media is about people, so Social Media Marketing should be too. The Social Media crowd is not very fond [...]
If you don’t have a lot of time to spend exploring Social Media. pick one or two of the most popular platforms and consistently maintain your and your company’s profile on them.
On a personal level, social media allows you to: Meet and network with new people in your area Form groups of peers with similar interests Whether it is you favorite band, sports team or old TV series there are literally thousands of people out there who share the same passion and interest, willing to connect [...]
Social Media is not cheap advertising media, is not a “get rich quick” scheme. It is about people. Marketing in Social Media is about building a solid reputation and brand. Usually there is very little immediate ROI but the value it builds lasts a lifetime.
