Let me say this once and for all: Social Media Marketing is not Search Engine Optimization, period. No, SMM is not a part of SEO either, and calling it SMO (Social Media Optimization) doesn’t make it any different. A top-notch SEO expert is not necessarily a Social Media Wiz, and vice-versa. They are different specialties [...]
I have this conversation quite often: Small businesses asking me if they should open Social Media profiles in their names or the company’s. Here’s my take on this: in most cases, people buy from people. Social Media is about people, so Social Media Marketing should be too. The Social Media crowd is not very fond [...]
If you don’t have a lot of time to spend exploring Social Media. pick one or two of the most popular platforms and consistently maintain your and your company’s profile on them.
On a personal level, social media allows you to: Meet and network with new people in your area Form groups of peers with similar interests Whether it is you favorite band, sports team or old TV series there are literally thousands of people out there who share the same passion and interest, willing to connect [...]
Social Media is not cheap advertising media, is not a “get rich quick” scheme. It is about people. Marketing in Social Media is about building a solid reputation and brand. Usually there is very little immediate ROI but the value it builds lasts a lifetime.
